I tasked myself with rebranding Loehmann's and it was an exciting journey of thinking through attracting a new type of customer with keeping the same vibe that made the clothing store so amazing from the start — chic styles with backroom deal prices. During my research and explorations, I developed a renewed visual language for the brand and captured it in a brand book; even prototyping a new shopping back that details the history of Loehmann's. See the repo on github: https://www.figma.com/design/oX0QnuGaIciNSJREndbDrE/Clothing-App See the protoype in Figma Make: https://www.figma.com/make/oX0QnuGaIciNSJREndbDrE/Clothing-App?p=f&t=Fdm0PG0VkTDyUfT7-0